Publishing Models

Publishing a book remains the most effective way for an author to build a business, expand a brand and become recognized as an expert.

According to Author Earnings, there were print sales of 793,119,000 in 2016, the latest data available. E-books sold 221,468,000 while audiobooks (a growing segment) sold 30,983,000 copies. That's over 1 billion books sold in a year. These numbers don't factor in sales from self-published books, which is a sizable market.

The message: People are still buying and reading books.

What Publishing Model is Right For You?

A book is a tool for sharing your voice

With a well-received book and one that's a bestseller, you get recognized on a national level.

Once you have decided to write and publish a book, an author has to decide about how best to get their book into the world. Cranberry Press wants you to understand your choices.

With a well-received book and one that's a bestseller, you get recognized on a national level.

Once you have decided to write and publish a book, an author has to decide about how best to get their book into the world. Cranberry Press wants you to understand your choices.

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Co-publishing is a hybrid between traditional publishing (where the publisher covers publishing costs in exchange for keeping a higher percentage of your book’s profits) and self-publishing (where the author assumes responsibility for all marketing and all publishing costs).

In co-publishing models, the author makes more profit per book than traditional publishing, and also retains book rights as well as a great deal more control of the marketing and selling to retailers. The author makes less profit on each book compared with self-publishing.

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Traditional publishers are generally considered to be the big five New York-based publishers: Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster. Although these publishers control a substantial portion of the U.S. book market in terms of sales (either a quarter or three-quarters of the market, depending on the source – estimates vary widely), they are not as all-powerful as they used to be.

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Today's authors can publish in print or electronically. Some prefer to do both (we encourage our authors to offer their works in all formats). Our authors, in fact, are published in traditional print format as well as in e-book format (and sometimes in audiobook format). This ensures that readers can find and enjoy our authors' works in the format that best suits their preferences.

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Self-publishing is the best way to start a writing career, regardless of what kind of writer you are or what kinds of books you write.

Some people in traditional publishing still look at self-published books as the work of writers who can't make it otherwise. This misses the point: Writers now have options. Where once it was traditional publishing or nothing, now there are multiple paths to publication and success.

Today, you have control.

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Why Publish with us

Discover how Cranberry Press can give you and your book the prestige and acclaim you need to grow your coaching business.

Get Published

Do you have a book? Have you written a book? Are you ready to start enjoying the benefits of becoming a bestselling author brings?

Publishing Models

Publishing a book doesn’t have to be complicated. Research different publishing models we offer and discover what model is best for you.